Brand Asset Tools for Founders
You have one logo file and a launch date. Turn it into the favicon, the transparent PNG, the white version for the dark header, the OG image and the social profile crops - in an afternoon, and re-editable when the brand moves.
Free preview · No signup · ~10 seconds
The gap between having a logo and having brand files
One file is never enough
A logo is a system, not a document. The header needs it transparent, the dark footer needs it white, the browser tab needs a 32-pixel square, the invoice needs it in one ink, and the social preview needs a 1200x630 card. Every one of those is a real request that arrives in your first month.
Afternoon work, not agency work
Producing the full set is genuinely tedious rather than genuinely hard. That is exactly the kind of job worth doing yourself early, when every euro is allocated and the answer is needed before the pitch on Thursday rather than after the next design sprint.
Re-editable, because the brand will change
Early-stage brands move. The colour shifts, the mark gets simplified, someone finally decides on the shade of blue. Edits are kept as adjustable layers rather than baked into the pixels, so regenerating the whole set from a revised master is a re-run, not a rebuild.
Everything grouped by what you are making
Favicon, OG image, app icon, pitch-deck mark, watermark, invoice logo, one-ink print version - they are all here, organised by the job rather than by the technique. Bookmark it and the next thing on the list is already covered.
It does not replace the person who made your mark
Paying someone to design the actual logo is usually money well spent, and this does not pretend otherwise. What it removes is the twenty derivative files that follow - the ones you would either pay for again or spend a weekend fighting an unfamiliar application to produce.
What catches early-stage teams out
The favicon is not a shrunk logo
A wordmark at 32 pixels is an unreadable smudge. Use the icon alone, or a single initial - decide this once and it is settled forever.
No OG image means a blank link preview
Without a 1200x630 card, every link to your site posted anywhere shows nothing. It is the cheapest credibility fix available.
Ask for the source file on day one
The vector master is easy to get while the designer still has the project open and awkward to chase eighteen months later.
Name the files so anyone can pick one
logo-white-transparent.png beats logo-final-v3-USE-THIS.png. Whoever joins next will thank you.
From one logo to a launch-ready set
Upload your master logo
Start from the highest-resolution version you have - ideally the SVG or a large PNG. Editing and previewing are free with no signup.
Get a clean transparent base
Remove the background so the mark sits on any colour. Everything else is derived from this file.
Generate the colour variants
Make white for dark headers, black for one-ink print, and any brand-colour version you need. A couple of clicks each.
Export every size
Favicon sizes, web sizes and social sizes - the logo bundle writes thirteen files into one ZIP, each rendered from the master rather than resized from a smaller copy.
Brand Asset Tools for Founders — in the editor
The real editor, start to finish — no signup needed to try it yourself.
Free preview · No signup · ~10 seconds
What founders need in the first month
The website and the favicon
Transparent PNG or SVG for the header, a white variant for the dark footer, and the favicon sizes browsers and phones actually request.
The link preview
A 1200x630 OG image, so the link you paste into Slack or X shows a card instead of a blank rectangle.
The pitch deck
Your mark on a dark title slide, partner logos treated consistently, and screenshots cleaned up so the deck looks like one document.
Invoices and documents
A black, one-ink version that survives a fax, a photocopier and a printer that is out of cyan.
Or just ask
Describe the edit in your own words
Type what you want changed and the assistant does it on the canvas — useful when the edit is easier to say than to find.
Frequently Asked Questions
Related Tools
Guides worth reading
Every Brand File You Need Before Launch (A Founder's Checklist)
The logo variants, favicon sizes, OG image and social crops a new company actually gets asked for in its first month — what each one is, why it exists, and how to produce it from one file.
How to Create a Brand Style Guide (Without Overthinking It)
How to build a brand style guide people actually use: the six sections that matter, what goes in each, and the mistakes that make it a document nobody opens.
How to Change a Logo Color in Figma (4 Methods, Step by Step)
A complete guide to recoloring a logo in Figma — the Fill row, the Selection colors panel that swaps one hex everywhere at once, the clipped-rectangle trick for placed PNGs, and why the export panel has no WebP.
Get your launch files sorted
One logo in, the full asset set out. Free to edit and preview, credits only when you download.