Rated 4.8 out of 5 from 1,250+ users. Used by 16,000+ marketers, founders and small businesses.

Instagram Templates for Every Format

Square and portrait feed posts, stories, reel covers, and carousel slides, each on its true canvas size. Start from a layout, make it yours layer by layer, and download it ready to post.

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Instagram Post template: Sale BadgeInstagram Portrait Post template: Pin CardInstagram Carousel template: Carousel CoverInstagram Post template: Event NightInstagram Portrait Post template: WebinarInstagram Carousel template: Tips List
Real templates from the editor. Every element stays editable.

Instagram Templates for Every Format — in the editor

The real editor, start to finish — no signup needed to try it yourself.

Browse Instagram Templates

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Five Instagram Formats, One Editor

01

Every format on its real canvas

The app builds each Instagram format at the pixel size Instagram expects: 1080×1080 for a square post, 1080×1350 for a portrait post and carousel slides, and 1080×1920 for stories and reel covers. Templates are drawn for those shapes, so nothing gets squashed when you switch.

02

Layouts you can take apart

A template is a starting arrangement, not a locked image. The headline, the photo frame, the badge, and the background are separate layers you can move, restyle, hide, or delete, so a Sale Badge post can become a launch announcement in a few edits.

03

Designed for how the feed is seen

Most people meet your post on a phone, a few centimetres wide. The layouts favour one big message, a clear focal image, and strong contrast, which is what survives at that size and after Instagram recompresses the upload.

04

A grid that looks like one brand

Use the same fonts and colours across a portrait post, the story that promotes it, and the reel cover that sits beside it in your profile grid. Matching formats from one template family keeps the account looking planned rather than assembled.

Instagram Canvas Sizes in the App

Square Post

1080 × 1080

Even grid tiles and product shots. The safest crop for shared content.

Portrait Post

1080 × 1350

The tallest ratio the feed shows in full, so it holds attention longest.

Story

1080 × 1920

Full screen. Keep roughly 250px clear at the top and bottom for the app interface.

Reel Cover

1080 × 1920

The grid shows a trimmed centre section, so the title belongs mid-frame.

Carousel Slide

1080 × 1350

Every slide shares the first slide's ratio, so design them all at this size.

How to Use an Instagram Template

1

Open the Instagram templates

The button opens Create with the Instagram formats already selected. Choose post, portrait post, story, reel cover, or carousel, then pick a template or start from Blank.

2

Replace the content

Click any text to retype it, swap the placeholder photo for your own, and change colours to match your brand. Every element is its own editable layer.

3

Adjust the layout

Drag, resize, and rotate layers, or reorder them in the layer tree so a photo sits behind the headline instead of over it.

4

Download for Instagram

Grab a free low-resolution preview to check on your phone, then export the full-resolution file to upload.

What Instagram Accounts Make With Them

Shop Promotions

Discount and drop announcements built on layouts like Sale Badge or Giveaway.

Story Sequences

Full-height frames for behind-the-scenes updates, polls prompts, and countdowns.

Educational Carousels

Tips List and Quote layouts for posts people save and come back to.

Reel Covers

Titled covers so your reels read as a series in the profile grid.

Or just ask

Describe the edit in your own words

Type what you want changed and the assistant does it on the canvas — each step lands as a layer you can reopen, so nothing it does is baked in.

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Frequently Asked Questions

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Pick an Instagram Layout and Make It Yours

Every Instagram format, on its real canvas, with layouts you can rework layer by layer. Free to browse and design.